20 Tips for Your Website: Do’s and Don’ts
December is a high season for businesses, especially for e-commerce. A recently released Walker Sands survey of 1,600 consumers found that 41% of respondents completed all or most of their holiday shopping online in 2016, and nearly half said they now prefer to shop online. Each year the number of online shoppers will increase. That’s why it’s important to have a good-looking and perfectly functional website.
Here is 20 DO’s and DON’TS which help you to create a top-notch website.
- DO invest in creating a professional, secure site for your business.
- DO keep it simple – too much content, page copy or too many calls to action will overwhelm your prospects.
- DO make it possible to contact you easily from your homepage.
- DO create a navigation bar and bucket your content by theme and importance to your client.
- DO use easy-to-read and simple colors and fonts.
- Do aim for at least 250 words of text per page, with keywords included and 1-3 images.
- DO use Google AdWords tool to determine the strategic keywords for your website SEO and copy.
- DO create a mobile and tablet friendly site, and test to make sure thay are easy to navigate and visitors can contact you from the devices.
- DO add social buttons and link to your business blog to grow your brand awareness and generate fresh content on your site.
- DO add your business reviews to your website homepage – prospects like to know what previous clients had to say about your services and they serve as online testimonials.
- DON’T underestimate the importance of a strong, easy-to-navigate site for generating more inquires.
- DON’T publish irrelevant content including too many links, videos on auto-play and distracting external ads.
- DON’T bury or over-complicate your contact form, it is the most important section on your site.
- DON’T make it hard for users to find what they are looking for or they will leave within 10 seconds.
- DON’T use too many colors and distracting or hard-to-read fonts.
- DON’T include too many copy or images on your page, this will overwhelm your potential clients and they will leave.
- DON’T underestimate the power of strong SEO-follow the key on-page factors for SEO and think ‘client-first’ when determining your keywords.
- DON’T forget to test what your website looks like from mobile devices, tablets and across several Internet browsers.
- DON’T miss out on fresh content: social media sites and blogs are updated frequently and adding these links will help your site get crawled by search engines more often.
- DON’T exclude past client testimonials from your site – 72% consumers trust online recommendations as much as personal ones
When you need a professional website, we are always here to create it for you!