Tips: How to Prepare for Holiday Sales
Holidays are coming soon. So it’s high time to start preparing for them. According to the National Retail Federation, holiday retail sales are expected to be about $680 billion in 2017. Businesses are trying to do everything possible not to leave their money on the table.
Below are key steps you should take to prepare your business for the high season.
Determine your goals
First of all, review and analyze your previous holiday sales. The information you get will help you to avoid your mistakes and develop a working strategy to drive your sales. A good way to create a good marketing strategy for your business is to analyze the strategy of your competitors and adapt it to your own business.
When setting up your goals, think about SMART approach. Your goals should be Specific, Measurable, Assignable, Realistic and Time-Related. Besides, take into account not only revenue as a goal but also clients’ engagement and social media following.
Make sure that your technologies are up-to-date and are able to handle the onslaught of holiday shoppers. Before high season test your website or app to guarantee your customers the smooth performance without your website crashing or errors in payment processes.
Besides, take care of the performance of your website on mobile devices. As more and more people are using mobile devices for searching items and shopping, make sure that your website loading takes not more than 3 sec and the website is optimized for mobile devices.
Embrace omnichannel customer experiences
More and more people are turning to mobile or web search to find what they need. That’s why you should ensure the seamless experience for customers regardless of whether they are shopping from desktop and mobile devices or store. For instance, people can find your company’s goods from mobile but then they go to a store and make an offline purchase.
A good way to use multichannel sales is to offer your clients online coupons and in-store promotional deals interchangeably.
Cultivate online sales
A recently released Walker Sands survey of 1,600 consumers found that 41% of respondents completed all or most of their holiday shopping online in 2016, and nearly half said they now prefer to shop online.
That means that it’s essential to have an online store in order not to miss this growing segment of customers. Online store helps you to show off your special deals, loyalty programs and, in general, present your brand.
Deals for existing customers
While many companies focus on acquiring new clients, they forget about the existing one. Usually it’s much easier and cheaper to get repeat customers to come back. Offer your loyal client personalized deals and discounts in order not to lose them as holiday season is the season of high competition.
Use social media to promote your brand
Use tools such as search engines and social media so your customers can find you and stay informed about your products and services when they are ready to buy.
Social media allows you to create targeted campaigns to the right audience. You can choose geographical area, age, gender, even interests in order to ensure the best results of your promotion.
To increase the engagement with your followers and potential customers, create the content people would like to share with their friends: giveaways, funny videos, polls and so on.
Besides all these tips, excellent service matters. Provide your customers with up-to-date information about available items, promotions and special deals.
Be ready to lengthen your working hours and ask your staff to work longer or hire seasonal workers in order not to lose clients during holiday season.
When shopping online, clients expect that they don’t have to go to the store to pick up their purchases. So you can gain loyal clients by providing them free and quick delivery service.
Happy holiday sales!